Atlantic Canada Cruise Association | News ReleasesGANDER (NL) February 18, 2008 – The Atlantic Canada Cruise Association (ACCA) has wrapped up another successful cruise season and is making waves with plans for a busy 2008 season by launching a new marketing strategy which promotes Atlantic Canada as a unique and exciting cruise line destination. The Honourable Loyola Hearn, Minister of Fisheries and Oceans recently announced $250,000 in federal government support for the ACCA through the Atlantic Canada Opportunities Agency’s Business Development Program.
“The Government of Canada understands that tourism plays a vital role in stregthening the economy in this region,” said Minister Hearn, on behalf of the Honourable Peter MacKay, Minister of National Defence and Minister of ACOA. “Our government is proud to support projects such as this, which promote Atlantic Canada as a must-see travel destination.”
Some of the world’s most renowned cruise lines visited Atlantic Canadian ports in 2007, and efforts to increase cruise visits to the region will continue as a result of funding from ACOA. The $250,000 investment is directed towards the ACCA’s two-year marketing plan aimed at increasing industry demand.
The ACCA reported close to 300 port of call visits in Atlantic Canada for 2007, bringing almost 600,000 passengers and crew visits to the region. During the 2007 season, passenger and crew spending was estimated at $33.9 million in direct expenditures. Cruise ship visits to Atlantic Canada have increased by 33 per cent since 2000, and the total economic benefit of the cruise industry to Atlantic Canada is estimated at over $56 million annually.
In addition to market research, the ACCA has developed a comprehensive two year marketing plan, which includes a new look, and a number of marketing initiatives which the Association is confident will continue to boost the number of cruise passengers visiting Atlantic Canadian ports.
“The Atlantic Canada Cruise Association has worked aggressively over the past several years to grow the cruise business in the region, and in 2008 we are anticipating a very strong cruise season for Atlantic Canada,” said Cathy McGrail, Chair of the Atlantic Canada Cruise Association. “Many of the cruise ports in Atlantic Canada will see a significant increase in their business as a result of the cooperative efforts of all ACCA members. The Association has also increased its membership with the addition of a number of smaller ports which will allow us to expand the cruise market in Atlantic Canada and provide broader economic benefits to other communities in our region.”
The Atlantic Canada Cruise Association is a partnership between ports, tourism and cruise ship interests in each of the four Atlantic Provinces, ACOA and Parks Canada. ACCA actively promotes the region as a destination where passengers can Cruise Atlantic Canada.