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03-15-2007, 12:07 PM
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CT Guru
  
Join Date: Jun 2006
Location: Bletchley, Bucks, UK
Cruises Completed: 10-14
Fav. Cruise Line:
P&O
Posts: 11,512
My Reviews: 5 |
Swan Hellenic to live on
Ex-P&O chairman Lord Sterling has acquired the Swan Hellenic brand from P&O Cruises owner Carnival.
He is looking for a replacement ship to allow the discovery cruise brand to be maintained after next month when the final cruise under Carnival ownership ends. Carnival will cease operation of Swan Hellenic on April 7, when the current single Swan Hellenic ship transfers to Princess Cruises. About 30 staff have been made redundant as part of the wind down of operations while other are being transferred within the organisation. Lord Sterling, life president of P&O Cruises, is acquiring the assets of Swan Hellenic including its trademarks and marketing database. He said: "Through P&O I have been involved with Swan Hellenic for some 25 years and it will give me great pleasure to enable this famous and unique brand of some 50 years to continue. "We are actively seeking a replacement ship and it is our desire to continue our voyages throughout the same regions of past years, together with new areas of interest. "We are keenly aware of and grateful for the long-standing loyalty of so many Swan passengers and renowned guest speakers, and we look forward to renewing acquaintances in the not too distant future. "We shall continue the culture and ethos with which this distinguished British brand is associated throughout the cruising world." Carnival UK managing director David Dingle said: "Swan Hellenicis an excellent brand, famous for providing discovery cruises to discerning passengers in civilised and comfortable surroundings. "The sale of Swan Hellenic is in line with Carnival's strategy of moving away from smaller niche brands, and I am delighted that we are able to pass the stewardship of the Swan name and traditions to Lord Sterling." (Travelmole)
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John Past cruises: Apr 03 Norwegian Sun - W Caribbean May 04 Norwegian Dream - Mediterranean Nov 05 Radiance of the Seas - E Caribbean Nov 05 Radiance of the Seas - W Caribbean Oct 06 P&O Arcadia - Spirit of the Caribbean May 07 Fred Olsen Braemar - Dutch Weekend Oct 07 Norwegian Gem - Shakedown Oct 07 Vision of the Seas - Mexican Riviera Nov 07 Monarch of the Seas - Baja Cruise July 08 Queen Elizabeth 2 -Holland & Belgium Nov 08 P&O Artemis - Panama Canal
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03-15-2007, 12:08 PM
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Community Administrator
 
Join Date: Jun 2006
Location: York, UK
Cruises Completed: 10-14
Fav. Cruise Line:
Costa Cruises
Posts: 65,135
My Reviews: 7 |
Great news...well pleased that the smaller niche brands aren't all being lost.
__________________
Ally - CruisingTalk Administrator  1965 - Cunard Queen Mary 1967 - Cunard Queen Elizabeth 1970 - Cunard Queen Elizabeth 2 1971 - P&O Oriana 1972 - SS France 1975 - SS Leopard 1977 - P&O Canberra 2005 - NCL Norwegian Jewel - Shakedown Cruise - Jersey 2005/6 - NCL Norwegian Crown - Chile, Cape Horn, Falkland Islands, Uruguay & Argentina - Christmas/New Year cruise 2006 - Fred Olsen Braemar Mini Cruise - Amsterdam & Zeebrugge 2007 - Fred Olsen Braemar Transatlantic - Jamaica, Cuba, Bahamas, Bermuda & Azores 2007 - Fred Olsen Braemar Mini Cruise - Guernsey & Amsterdam 2007 - NCL Norwegian Gem - Shakedown Cruise - Amsterdam 2008 - Costa Allegra - Hong Kong, Philippines, Borneo, Brunei, Singapore, Saigon, Da-Nang & Sanya Coming up next.....
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03-15-2007, 12:13 PM
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#3 | ||||
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CT Guru
Join Date: Jun 2006
Location: Bletchley, Bucks, UK
Cruises Completed: 10-14
Fav. Cruise Line:
P&O
Posts: 11,512
My Reviews: 5 |
I'm sure a number of cruisers will be pleased with that news.
__________________
John Past cruises: Apr 03 Norwegian Sun - W Caribbean May 04 Norwegian Dream - Mediterranean Nov 05 Radiance of the Seas - E Caribbean Nov 05 Radiance of the Seas - W Caribbean Oct 06 P&O Arcadia - Spirit of the Caribbean May 07 Fred Olsen Braemar - Dutch Weekend Oct 07 Norwegian Gem - Shakedown Oct 07 Vision of the Seas - Mexican Riviera Nov 07 Monarch of the Seas - Baja Cruise July 08 Queen Elizabeth 2 -Holland & Belgium Nov 08 P&O Artemis - Panama Canal
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03-15-2007, 12:14 PM
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#4 | ||||
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Community Administrator
Join Date: Jun 2006
Location: York, UK
Cruises Completed: 10-14
Fav. Cruise Line:
Costa Cruises
Posts: 65,135
My Reviews: 7 |
Swan have a huge following of repeat cruisers, so they will be overjoyed at the prospect of the marque continuing. There are some nice ships on the market too that will suit the itineraries offered and that can be adapted to the SH style and quality.
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Ally - CruisingTalk Administrator 1965 - Cunard Queen Mary 1967 - Cunard Queen Elizabeth 1970 - Cunard Queen Elizabeth 2 1971 - P&O Oriana 1972 - SS France 1975 - SS Leopard 1977 - P&O Canberra 2005 - NCL Norwegian Jewel - Shakedown Cruise - Jersey 2005/6 - NCL Norwegian Crown - Chile, Cape Horn, Falkland Islands, Uruguay & Argentina - Christmas/New Year cruise 2006 - Fred Olsen Braemar Mini Cruise - Amsterdam & Zeebrugge 2007 - Fred Olsen Braemar Transatlantic - Jamaica, Cuba, Bahamas, Bermuda & Azores 2007 - Fred Olsen Braemar Mini Cruise - Guernsey & Amsterdam 2007 - NCL Norwegian Gem - Shakedown Cruise - Amsterdam 2008 - Costa Allegra - Hong Kong, Philippines, Borneo, Brunei, Singapore, Saigon, Da-Nang & Sanya Coming up next.....
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