NCL’s ‘It’ Girl to take over nypost.com

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NCL’s ‘It’ Girl to take over nypost.com

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12-13-2007, 04:04 PM

Ally

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NCL’s ‘It’ Girl to take over nypost.com

Quote:

On Friday, NCL’s new ‘It’ Girl, Norwegian Gem, will take over the New York Post’s website, Breaking News | Headline News | Current. Every page will gain a lava lamp-like glow with the ship’s black, gold and hot pink branding.

The full-site take-over heralds Norwegian Gem’s arrival in New York on Dec. 18 at the newly refurbished Manhattan Cruise Terminal.

GSD&M’s Idea City, the Austin, Texas-based advertising agency of record for NCL, arranged this first-ever site take-over because Post readers are among NCL’s target audience and the majority reside in the New York area where the Gem will homeport.

www.cruise-community.comsecurityunauthorized.asp

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