03-13-2009, 05:03 PM
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#26
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Community Manager
Join Date: Nov 2006
Location: Rhode Island
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Yet another interesting viewpoint on these type of marketing tactics. The article does agree that transparency is the key to success. Without it, the whole campaign can (and did!) backfire.
Royal Caribbean's Brand Evangelist Loyalty Program: Erroneous or Brilliant? » techipedia | tamar weinberg
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